How Europe's No.1 sports nutrition brand tied planting to the delivery choice, over 2 million verified trees and counting.
The verified impact behind the Myprotein partnership.
Myprotein ships at huge volume to a young, sustainability-minded customer base, and set a Net Zero by 2040 target.
Knowing deliveries were a big part of the footprint, Myprotein tied planting to ECO Delivery: pick the greener option at checkout and a tree is planted, with the last mile completed by foot, bike or electric vehicle.
Rather than absorb the footprint alone, Myprotein brought customers in, making the greener choice the easy one. Every order becomes a way to cut emissions, plant a tree and support communities, at scale.
At checkout the customer picks ECO Delivery, no new step, no compromise on speed.
Each order funds a verified tree at our flagship site in Tanzania.
A branded email confirms each tree and information about the project.
Myprotein confirms each tree by email and invites customers to gift one to a friend.
The rationale is simple: a tree planted silently is a feature, while a tree the customer is told about becomes a story.
Every Myprotein tree is planted in the Usambara Mountains, Tanzania, the highest-volume site in our portfolio and one of the world's twenty-five most ecologically significant regions.
972,000 trees via ECO Delivery and click-to-buy.
Read story →5,000 trees from a click-to-plant checkout option.
Read story →A single upfront pledge across two planting sites.
Read story →Join the brands turning everyday business into measurable, verified forest impact.
